Bridging Marketing and Economics: Introduction to Special Issue
نویسندگان
چکیده
منابع مشابه
The Marketing Engineering Imperative: Introduction to the Special Issue
A s we enter the new millennium, we are at the end of the era when firms could gain and sustain competitive advantage merely by having market data. Today large firms have access to more market and customer data than they can use. Having too much data without the models and systems for discovering what is important and what can be discarded can be as bad (or worse) than having too little data. I...
متن کاملIntroduction to the special issue on agent-based computational economics
A brief overview of agent-based computational economics (ACE) is given, followed by a synopsis of the articles included in this special issue on ACE and in a companion special issue on ACE scheduled to appear in Computational Economics. ( 2001 Elsevier Science B.V. All rights reserved. JEL classixcation: B4; C6
متن کاملEcological economics of coastal disasters: Introduction to the special issue
Article history: Received 1 March 2007 Accepted 1 March 2007 Available online 12 April 2007 Coastal disasters are increasing in frequency and magnitude—measured in terms of human lives lost, destroyed infrastructure, ecological damage and disrupted social networks. Hurricane Katrina and the Indian Ocean tsunami illustrate the severe and widespread impacts of such disasters on human well-being. ...
متن کاملIntroduction to Special Issue
Although recent frameworks for test validation have emphasized utilization as a key component (e.g. Bachman & Palmer, 2010; Chapelle, 2012; Kane, 1992), what happens in the sometimes messy contexts where assessments are carried out is often not documented. This is perhaps because test developers are more focused on defining and operationalizing test constructs than on issues of implementation. ...
متن کاملPreface: Introduction to Special Issue
Demands for flexibility, greater variety of products, and advanced production processes complicate the logistics and planning of manufacturing systems; this also increases the number of alternatives that should be formalized in a model. The evaluation of all the possible alternatives of the planning problem is often considered an NP-hard combinatorial problem. Practical problems often contain n...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: The Japanese Economic Review
سال: 2018
ISSN: 1352-4739
DOI: 10.1111/jere.12192